We are UMG, the Universal Music Group, the world's leading music company. We are committed to artistry, innovation, and entrepreneurship, operating in over 60 countries with businesses in recorded music, music publishing, merchandising, and audiovisual content. We identify and develop recording artists and songwriters, producing and promoting critically acclaimed and commercially successful music worldwide. About the Role UMG Global Audience Development is seeking a Director of Audience Development to enhance customer experience for UMG's eCommerce stores. The role involves advancing automation and personalization techniques to improve operational efficiency and customer lifetime value. You will lead strategy and technical execution of lifecycle marketing, focusing on transactional and triggered campaigns, automation, and personalization. You should be a data-driven problem solver with a strong curiosity about leveraging customer data, behavior triggers, and real-time content to boost engagement across all touchpoints. Key Responsibilities Champion marketing automation and personalization tools to engage and convert prospects and customers throughout the lifecycle. Innovate customer experience via cross-channel campaigns (email, SMS, push, chat, inbox) using testing and optimization. Manage customer lifecycle engagement strategy, including planning, execution, and analysis, with a focus on dynamic personalization and event/API triggers. Collaborate with marketing teams to create personalized customer journeys. Develop scalable marketing processes and data-driven cross-channel communication strategies. Utilize data sources to craft scalable one-to-one communications and personalization strategies. Create customer segmentation and targeting strategies to maximize conversion and LTV. Analyze campaign performance and derive insights for optimization. Lead marketing strategies for artist clients, utilizing automation tools for content strategies to optimize fan engagement. Qualifications 8-10+ years in eCommerce lifecycle/CRM programs, with automation/operations focus. Experience in customer segmentation and subscriber management across channels. Knowledge of marketing automation best practices and eagerness to learn new tools. Proficiency with AMPScript, Liquid, and dynamic content creation. Technical skills in investigating data fields, custom events, API setup, and QA. Excellent communication skills and process improvement mindset. Self-motivated, adaptable, and collaborative. Strong analytical skills and passion for data-driven testing. Service-oriented mindset; client or central services experience is a plus. Experience with Shopify is a bonus. Perks and Benefits Join a global, entrepreneurial organization valuing authenticity, creativity, and relationships. Comprehensive health benefits, mental health coverage, wellbeing reimbursements, fertility support, student loan assistance, and 401(k) match. Flexible paid time off, winter break, holidays, summer Fridays, and parental leave. More details available on our benefits page. Additional Information This role is based in Santa Monica, CA. The salary range is $125,700 - $201,260, depending on experience and qualifications. We encourage all qualified candidates to apply. Universal Music Group is an Equal Opportunity Employer and participates in E-Verify. #J-18808-Ljbffr TieTalent
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